4) Candy for your eyes, mind, and soul.

As creative strategists, you must surround yourself with inspiring creativity. Here are some random art blogs that I enjoy looking at (these are specifically about street art):

Brooklyn Street Art

Streetsy

Unurth Street Art

If you have never heard of shoe art, you should check this post out!

30 Must-See Pieces of Shoe Art

I think the thought process behind these pieces are so interesting and many of these were actually used as advertisements!

Enjoy–

3) I love me some stop motion

I’ve been ridin’ the stop-motion train since I mentioned Pes in my last blog. Here is another amazing stop-motion animation:

MUTO a wall-painted animation by Blu.

BluΒ is another talented artist whose work truly astounds me. I don’t even want to think about how long it took him to create this video, let alone how he thinks up the things that he draws– not to mention the perfectly synced audio. He is a creative GENIUS! Genius I tell you!

Now here, just to humor you, is the stop-motion animation that I did for ArtD252.

Some advice for future students of that class– DON’T procrastinate on the stop-motion project like I did. That is my only regret for this piece, that the quality of the piece suffered due to my lack of time. You live and you learn.

2) Effective Advertising

Today in Creative Strat we talked about the topic for our paper, which has to do with “bad” advertising. In the process of thinking about what it really means for advertising to be “bad,” I thought about what it means for advertising to be “good.” I’ve come up with a “top three” list of the kinds of advertisements that I enjoy most.

1) Humor / Cleverness: Personally, I think that humor is the most effective type of advertising. It’s simple: everyone loves to laugh.

Volkswagen: The Bark Side

There are a million ads I could have chosen as an example of a humorous ad, but this is the most recent one that has tickled my funny bone. This ad cracks me up so hard and I’m not even sure why. It is mostly when the dog makes the Chewbacca sound and when the scrawny greyhound walks across in the Star Wars Walker costume. This was such a simple idea that was executed flawlessly. I’ve seen it a million times, yet I notice something new and hilarious every time (the dog with Princess Leia buns! HA!) However–the dog barks can get annoying after the 3rd time watching it.

2) Awe Factor: To me, this usually means something really innovative and artistic, but it can also mean really cool graphics (seen in many video game ads).

Coinstar by Pes

This ad for Coinstar left me speechless. I have a soft spot in my heart for stop motion animation because I’ve created one before for a Digital Arts Class (maybe I’ll post it later) and that really put into perspective how much time and effort go into such a short video. My project consisted of 1500 photos, yet only lasted barely 2 minutes. Not only was this video aesthetically pleasing, but it was thoughtfully done and told a story.

Pes is an inspiring and amazing artist who is known for his mind-blowing stop motion animations. Check out his other work (including other advertisements) here! Seriously, do it. And be prepared for your mind to be blown.

3) Pathos: By pathos, I mean an ad that evokes emotion onto the audience. I find the most effective of this type are the ones that are so cute you want to cry.

Google Chrome: Dear Sophie

This ad was mentioned in class and I’m sure all of you have seen it before, but this is the perfect example of an effective ad that uses pathos. It’s so powerful and so cute I get goosebumps every time I watch it. The narrative was flawlessly told at the perfect pace, using the perfect audios and visuals. There were so many little creatives sparks throughout the piece that really made it work. (I love the part about how she wanted to name her new little brother Salt because it reminded me of my friend’s niece who wanted to name her dog Rainbow Tortilla)

1) I’M ALIVE!

One of the best feelings in the world is settling down for the warm, relaxing ride home from the mountain after an amazing day of riding. It feels like nothing can ruin that ridiculously good mood that you’re in. Nothing except the feeling of your pulsating appendix wanting to burst, that is.

And that, is why there has been such a delay in the creation and usage of my blog. I had initially planned on doing some work while recovering from surgery. Needless to say, that most definitely didn’t happen. Anyway– I’m back, I’m alive, and I’m finally making it onto the blog scene, whether you like it or not.

I thought a good starting point would be a lil’ somethin’ somethin’ about me. Sometimes it is nice to have a feel for someone before you read more about what they have to say.

Here are two of the most recent creative projects I’ve done in my life:

Rip City babbbby

I entered this t-shirt design into a contest. And……… didn’t win. Instead, here are the two designs that are in the running for 1st place (winning design is voted for by the public):

I personally like the Rip City shirt better. If you have a favorite, you can vote here:

Looking at these two designs, I tried to figure out why mine wasn’t chosen. A common theme I thought these two designs had, that mine lacked, was an overall tone of intensity, which works well with sports related media. I think the font I chose made mine seem more whimsical. But I think it’s cute πŸ™‚ (maybe “cute” isn’t what they were looking for).

The other creative project I did recently was actually for another contest. This was a logo design contest for the UO Freestyle Snowboard/Ski Team.

Of course, this was inspired by the infamous I Heart Oregon symbol that is seen on stickers, patches, t-shirts, etc. all over the place. For this reason, at first I was skeptical in using this design for fear of being thought to have stolen the idea. I decided in the end that my genuine intention with this design wasn’t to steal the idea, but if anything, to celebrate it. Being a native Oregonian, I instantly fell in love with this symbol and thought it embodied the simplistic, yet powerful love for Oregon perfectly.

Another reason I chose the I Heart Oregon symbol as an inspiration is that for me, a big part of the love for snowboarding has to do with the love for this beautiful state and the mountains it has to offer (Hood<3 and Bachelor<3 among others).

A winner has yet to be chosen for the contest. I’ve never entered any small design contests like these before, but I really enjoyed these two because they just so happen to be two of my favorite things: snowboarding and the Portland Trail Blazers (Rip City, babyyyyyyyy!).